Define the project vision, prioritize problems, design to fulfill that vision and suggest a purposeful solution.
Design is about solving problems. And deciding how to solve a problem is the first design problem to be solved.
All disciplines matter. It is important to not just be a story-teller, but also an active story-listener.
Growing up in China and living in Canada in the last decade, I’ve always been surrounded by intercultural dialogue and dynamic ideologies, which heavily influenced my design perspective and decision-making.
To me, great design starts with a clear vision, provides practical value, and triggers human emotions. During the design process, what I enjoy most is ideating and framing the right questions.
P.S. Adobe says my creative type is the Innovator.